Last updated: 17 June 2026

This Privacy Policy explains how Brine & Bloom collects, uses, stores, and protects personal information when you visit our website, brineandbloom.shop.

Brine & Bloom is a fermentation-focused website offering articles, recipes, guides, and related content. At this stage, the website is primarily editorial and does not operate as an online shop. If e-commerce features are added in the future, this Privacy Policy will be updated.

1. Who we are

This website is operated by:

Brine and Bloom
Sepapaja 6
Tallinn 15551
Estonia

Contact email: hello@brineandbloom.shop

For the purposes of data protection law, Brine and Bloom is the data controller responsible for the personal information collected through this website.

2. What personal information we collect

Depending on how you use the website, we may collect the following types of information:

• information you provide directly, such as your name and email address when you contact us or subscribe to a newsletter;
• technical information, such as your IP address, browser type, device type, operating system, and approximate location;
• website usage information, such as pages visited, links clicked, time spent on pages, and referral sources;
• cookie and consent preferences;
• comments or other content you submit, if comments are enabled on the website.

We do not intentionally collect sensitive personal data through this website.

3. How we collect information

We may collect personal information when you:

• visit or browse the website;
• use a contact form;
• subscribe to a newsletter;
• leave a comment, if comments are enabled;
• interact with embedded content, such as videos, social media posts, or third-party tools;
• accept or manage cookie preferences.

Some information is collected automatically through cookies, analytics tools, server logs, or similar technologies.

4. Why we use your information

We may use personal information for the following purposes:

• to operate and maintain the website;
• to respond to enquiries;
• to send newsletters or updates, if you have subscribed;
• to understand how visitors use the website;
• to improve content, navigation, accessibility, and user experience;
• to prevent spam, misuse, or security issues;
• to comply with legal obligations.

We do not sell personal information.

5. Legal bases for processing

Where the General Data Protection Regulation applies, we rely on one or more of the following legal bases:

• Consent, for example when you subscribe to a newsletter or accept non-essential cookies;
• Legitimate interests, for example to maintain website security, understand general website performance, and improve our content;
• Legal obligation, where we are required to keep or disclose information to comply with applicable law;
• Contractual necessity, if future services or purchases require us to process information to fulfil a request or order.

6. Cookies and analytics

Brine & Bloom may use cookies and similar technologies to operate the website, remember preferences, understand website traffic, and improve the visitor experience.

Cookies may include:

• essential cookies needed for the website to function;
• preference cookies that remember your settings;
• analytics cookies that help us understand how visitors use the website;
• third-party cookies from embedded content or external services.

Analytics tool: Google Analytics
Cookie banner/consent tool: Complianz by Iubenda

You can manage or withdraw cookie consent through the cookie settings on the website, where available. You can also control cookies through your browser settings.

For more detail, please see our Cookie Policy.

7. Newsletter

If you subscribe to our newsletter, we will use your email address to send updates, articles, recipes, news, or related Brine & Bloom content.

Newsletter provider: Mailchimp

You can unsubscribe at any time by clicking the unsubscribe link in any newsletter email or by contacting us directly.

8. Contact forms and emails

If you contact us through a form or by email, we may collect your name, email address, message content, and any other information you choose to provide.

We use this information only to respond to your enquiry and keep a record of the communication where necessary.

9. Comments

If comments are enabled, we may collect the information shown in the comments form, along with technical information such as IP address and browser user agent string to help detect spam.

Comments: Enabled

10. Embedded content from other websites

Articles on this website may include embedded content, such as videos, images, posts, or links from third-party websites.

Embedded content from other websites behaves in the same way as if you visited those websites directly. These third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content.

Possible embedded content: [YouTube / Instagram / Pinterest / other ]

We are not responsible for the privacy practices of third-party websites.

11. Who we share information with

We may share limited personal information with trusted service providers who help us operate the website, such as:

• website hosting providers;
• analytics providers;
• newsletter providers;
• spam protection or security tools;
• website platform, plugin, or maintenance providers.

These providers may process personal information only as needed to provide their services.

We may also disclose information where required by law or necessary to protect our rights, users, or website security.

12. International transfers

Some service providers may process data outside the European Economic Area.

Where this happens, we aim to ensure that appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other legally recognised transfer mechanisms.

13. How long we keep information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

For example:

• contact form messages may be kept for as long as needed to respond and maintain reasonable business records;
• newsletter subscription data is kept until you unsubscribe or request deletion;
• analytics data may be kept according to the retention settings of the analytics provider;
• cookie consent records may be kept to demonstrate consent choices.

Specific retention periods may depend on the tools and providers used.

14. Your rights

Depending on where you live and which data protection laws apply, you may have the right to:

• access the personal information we hold about you;
• request correction of inaccurate information;
• request deletion of your information;
• object to certain processing;
• restrict how your information is used;
• withdraw consent where processing is based on consent;
• request a copy of your information in a portable format;
• lodge a complaint with a data protection authority.

To exercise your rights, contact us at: hello@brineandbloom.shop

If you are in the European Union or European Economic Area, you may also contact your local data protection authority.

15. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no website or internet transmission is completely secure, and we cannot guarantee absolute security.

16. Children’s privacy

Brine & Bloom is intended for a general audience and is not directed at children. We do not knowingly collect personal information from children.

If you believe a child has provided personal information through the website, please contact us so we can take appropriate action.

17. Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy policies, content, or practices of those websites.

We encourage visitors to read the privacy policies of any external websites they visit.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the website, legal requirements, or the tools and services we use.

The updated version will be posted on this page with a revised “Last updated” date.

19. Contact

For questions about this Privacy Policy or how your personal information is handled, please contact:

Brine and Bloom
Sepapaja 6
Tallinn 15551
Estonia

Email: hello@brineandbloom.shop